Marketing
Integrate innovative technology and develop a solid foundation in business administration and strategic marketing.
As a marketing major at Alma College, you’ll experience business administration, marketing, and digital marketing courses. Expect to get hands-on practice creating strategic marketing plans, and traditional and digital marketing campaigns. This program prepares you for a high-level career in marketing and offers several exciting courses that include:
- Marketing Management
- Professional Selling
- Design Fundamentals
- UX/UI Design
- Search Engine Optimization
- Branding
- Digital Marketing
- Project Management
At A Glance
-
12:1Student-to-faculty ratio
-
18Average class size
Possible Careers
Integrate innovative technology and develop a solid foundation in business administration and strategic marketing.
As a marketing major at Alma College, you’ll experience business administration, marketing, and digital marketing courses. Expect to get hands-on practice creating strategic marketing plans, and traditional and digital marketing campaigns. This program prepares you for a high-level career in marketing and offers several exciting courses that include:
- Marketing Management
- Professional Selling
- Design Fundamentals
- UX/UI Design
- Search Engine Optimization
- Branding
- Digital Marketing
- Project Management
Get to Know Marketing
Meet the Faculty
Professional Development
With a bachelor's degree in marketing, you'll be encouraged to participate in an internship that provides valuable real-world experience. Learn about career support at Alma.
Explore the Curriculum
Learn more about the fundamental courses that will offer a roadmap for your academic growth and expertise development.
Gain on-the-job experience.
At Alma College, every marketing major is guaranteed an internship. Thanks to the Center for Student Opportunity, you’ll acquire valuable hands-on experience in a business setting.
You’ll graduate with a competitive resume, practical experience in marketing and a readymade network.
Learn from Someone Who’s Been There
In your junior year as a marketing major, you can join the Plaid Returns Alumni Mentoring Program. We’ll pair you with an alum who graduated from Alma, has been successful in the marketing world – and has similar interests as you. Through monthly meetings, your alumni mentor will support you as you design your professional goals and consider your career path.
Contact careers@alma.edu to learn more about the program and annual application deadlines.
Get Connect
Student Organizations
Take your learning outside the classroom — and find lifelong friends — by joining one of our 100+ student organizations designed to help you enhance your knowledge and expand your network.